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Additional Resources


  • 4 reasons why you need electronic show dailies
    09/18/2014 – Julie Bernhard

    Roughly 55 percent of association budgets are allocated toward the meeting alone. With more than half of the revenue slated for just one event, it is in the entire organization’s interest to be as cost effective as possible. From the speakers to the travel expenses, each action item has a cost attached – and must be justified. Depending on how it is done, marketing can take a significant portion of a budget if not spent appropriately. However, if done pragmatically, it can take the meeting to whole other level of engagement.


  • Call-to-action vs. branding
    09/15/2014 – Nathan Allen

    While deciding where to place ads may seem like an overwhelming task, an equally important decision is what content to place on the ad once the spot is purchased. There are two main camps in which advertisements should fall: call-to-action or branding.