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Irving, TX, August 1, 2012– Professionals throughout the out of home (OOH) advertising industry are getting a competitive boost this year, as OAAA debuts the latest edition of OOH Media Marketplace and OOH Suppliers Marketplace. The Marketplaces, created by Outdoor Advertising Association of America (OAAA) and MultiView, Inc., are engineered specifically for the OOH advertising industry. Looking for products and services on generic search engines means sifting through pages of irrelevant results. The OOH Media Marketplace and OOH Suppliers Marketplace give professionals an advantage by consolidating the results they need into one place, without the clutter of irrelevant pages. The Marketplaces’ search tools give users the ability to survey the digital landscape of their industry. Find suppliers quickly by searching through familiar categories and headings, or refine your search by location and keyword. MultiView reviews lists of industry suppliers with OAAA to populate the Marketplaces with vendors that cater to OOH advertising industry professionals. With comprehensive Marketplaces by OAAA and MultiView, scam and irrelevant results are filtered out. For suppliers, the OOH Media Marketplace and OOH Suppliers Marketplace are direct connections to their core market. Instead of being limited with pay-per-click or budgeted advertising, businesses will find flexible campaign and inventory options in the Marketplaces to reach out to a qualified audience year-round. The OOH Media Marketplace and OOH Suppliers Marketplace is available through the OAAA website at OAAA.org or at OOHMediaMarketplace.com and OOHSuppliersMarketplace.com. About OAAA OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $6.4 billion annually in ad revenues and donates more than $400 million in space each year. For more information, please visit oaaa.org. About MultiView Dallas, TX-based MultiView is the leading B2B digital media publisher in the association world. We are the number one provider of royalty-revenue to associations across North America. Our news briefs, educational content and buyer’s guides connect professionals with the industry-specific information they need. |
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