MMA Delivers a Better Search Experience with 2012 Edition of Mobile Marketing Industry Directory

Irving, TX, June 18, 2012– Professionals throughout the mobile marketing industry are getting a competitive boost this year, as MMA debuts the latest edition of Mobile Marketing Industry Directory.

The Directory, created by Mobile Marketing Association (MMA) and MultiView, Inc., is engineered specifically for the mobile marketing industry. Looking for products and services on generic search engines means sifting through pages of irrelevant results. The Mobile Marketing Industry Directory gives professionals an advantage by consolidating the results they need into one place, without the clutter of irrelevant pages.

The Directory’s search tools give users the ability to survey the digital landscape of their industry. Find suppliers quickly by searching through familiar categories and headings, or refine your search by location and keyword.

MultiView reviews lists of industry suppliers with MMA to populate the Directory with vendors that cater to mobile marketing industry professionals. With a comprehensive Directory by MMA and MultiView, scam and irrelevant results are filtered out.

For suppliers, the Mobile Marketing Industry Directory is a direct connection to their core market. Instead of being limited with pay-per-click or budgeted advertising, businesses will find flexible campaign and inventory options in the Directory to reach out to a qualified audience year-round.

The Mobile Marketing Industry Directory is available through the MMA website at MMAGlobal.com or at MobileMarketingIndustryDirectory.com.

About MMA

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.

About MultiView

Dallas, TX-based MultiView is the leading B2B digital media publisher in the association world. We are the number one provider of royalty-revenue to associations across North America. Our news briefs, educational content and buyer’s guides connect professionals with the industry-specific information they need.