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World Pet Association (WPA) Releases 2011 Pet Industry Resource Guide

Irving, TX, September 8, 2011– The most convenient and comprehensive tool in the pets and pet supplies industry is getting an upgrade.

World Pet Association (WPA), in coordination with MultiView, Inc., is pleased to announce the release of the 2011 edition of the Pet Industry Resource Guide, the industry-driven search engine that highlights only suppliers and vendors that serve the pets and pet supplies industry.

This year’s version of the Pet Industry Resource Guide contains updated company and product listings, as well as the same great features from previous editions.

Users of the Guide have the ability to avoid the clutter of a general search engine and only search within pets and pet supplies industry, utilizing a basic keyword search or digging deeper with a more specific, advanced search.

The Pet Industry Resource Guide gives suppliers the unique opportunity to directly connect with WPA members and other companies within the pets and pet supplies industry. Listed vendors are able to provide contact information, a quick e-mail option, graphics and links on completed listings within the Guide.

The Pet Industry Resource Guide can be accessed through the WPA website at WorldPetAssociation.org and at PetIndustryResourceGuide.com.

About WPA

WPA's mission is plain and simple: to promote responsible pet care worldwide. In other words, WPA seeks to promote responsible growth and development of the companion pet, product and services industry. WPA has a number of key objectives: (a) forging trade relationships that support and expand the industry; (b) supporting related organizations and their efforts to enhance the industry; (c) understanding and promoting the companionate benefits of animals to industry and consumers; (d) developing educational programs for retailers fostering industry communication; (e) promoting consumer education and awareness.

About MultiView

MultiView, Inc. is the No. 1 publisher of association-branded digital media solutions. Through state-of-the-art online buyer’s guides, e-news briefs and content capture solutions, a MultiView partnership surpasses electronic non-dues revenue and member benefit expectations. Utilizing the largest, most successful digital ad network in the world of associations, MultiView provides unparalleled service and member engagement. Find out why MultiView is the leading provider of royalty revenue, industry-specific buyer’s guides and e-news briefs in the world of associations today.